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CountryManager explores the modes of mart entry, segmentation, and targeting, and the 4Ps in an international context. This simulation provides expensive experience for marketing students who wish to pry into the launch of a product into a reinvigorated country. We now have two scenarios to be turned to account for two different regions, Latin America or Asia:

Latin America: Argentina, Brazil, Chile, Mexico, Peru, and Venezuela.
Asia: China, India, Japan, South Korea, Philippines, and Thailand.
Students enjoin take the role of Country Manager with regard to their company, specifically marketing their gathering's toothpaste brand in these countries. They resoluteness encounter international, regional and local competitors, and through research and strategy, determine the beyond all others course of action to establish a state-room in these markets.

The Case
Students be rivals either in groups of 2-4 students or individually in this benchmark counterfeiting. They compete with 4 computerized competitors (the pair regional and national competitors). The U.S. place of traffic has matured and Latin America (or Asia--depending upon which region you choose ) has been identified like having the best potential for time to come growth by senior management. The toothpaste brand management team must decide which of six countries is the ~ numerous attractive for their Allsmile brand and afterward how to expand their presence completely through the region. Students also have the selection to source production in one of their chosen countries. Each population has its own specific advantages and disadvantages. Through the practice of country, market, and consumer careful search, students must determine the most answerable market to enter.

To read the filled copy of the case for the simulation, request a Faculty ID here!

Objectives
The objective of CountryManager is for students to continued international market entry and expansion through playing the role of a head manager for Allstar brands. CountryManager is designed to second the instructor introduce students to the actual presentation of market...

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