Betc Business

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Unit 29 – Understanding Retailing
Task 3 Understand the sales and duty functions in retailing
Key terms which needs to feature in your be in action:
Customer focus: customer satisfaction (new, cite); collection and uses of customer intelligence; uses of ICT in communication with customers; Customer Relationship Management (CRM)
Customer gain: customer service as an objective; advantages; problems; mark marketing; identifying
needs; customer service (pre-matter, transaction, post-transaction); product offer, in imitation of-sales service;
service quality; sales conduct, selling skills; sales support; sales techniques
P3 – Explain how focussing on the customer, by providing gain customer, is essential to retailing

General creative: Explain the key elements of customer service and discuss its importance. The solution elements should be classified and discussed in terms of what happens before, during, and on the model of purchase
To achieve P3 in this impose a ~ on, your work should include the following topics:
Explain into narrate what customer service is and accord. various examples
Explain such key provisions as
Customer focus
Customer satisfaction
After sales advantage
How retailers collect and use purchaser information
Explain how Pre-Transaction, Transaction and Post Transaction sudden into customer service.
For P3, you desire demonstrate how retailers relate to their customers. Customer employment is highly formalised and demanding in some organisations, while others have a lessen standard of service. You should make identical organisational customer service policies and to what extent these are applied at an operational (accumulation) level. They should show how different organisations require different levels of utility, and to meet this criterion they choose need to understand the industry form. After-sales service is significant in more retail sectors and the elements of this outlook of customer service should be identified. Similarly, a rank of service and quality standards should be identified through...

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