aetna

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RUNNING HEAD: AETNA: MARKETING SUCCESS IN HEALTHCARE 1

“Aetna: Marketing Success in Health Care”
Tara Brown
Professor Charmaine Rhames
HSA 305-Health Care Marketing
May 30, 2013

This study was conducted and studied by Professor Charmaine Rhames.
AETNA: MARKETING SUCCESS IN HEALTH CARE 2
Abstract
This careful search discusses the personal characteristics of users and concepts so as age, gender/sex, race, profits, socioeconomic status, education, availability of care, improvement, and
patients beliefs. It analyzes the based on competition environment of Aetna and recommends a system of
action for strategic marketing fortunate hit. It points out which tools of the marketing be associated with available
to health care providers that would be most effective for Aetna. Finally, it determines the most excellent
pricing strategy for at least any of the products and services offered by Aetna.

AETNA: MARKETING SUCCESS IN HEALTH CARE 3
Introduction
Aetna is united of the nation’s leading diversified soundness care benefits businesses, serving
approximately 37.2 the multitude people with information and resources to relieve them create better
well-informed decisions with regard to their health care. Aetna provides a capacious variety of customary and consumer-directed freedom from disease insurance products and related services including
of the healing art, pharmacy, dental, behavioral health, group life, disability plans, and medical
management capabilities; and soundness care management services for Medicaid plans....

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