New Black Consumers And Car Purchasing Process - US

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Black Consumers And The Car Purchasing Process - US - June 2014

Encouraging Black consumers to examine a car dealership is the step that be possible to advance the car-buying process in the direction of purchase. Marketers need to form their message to give Black consumers a fair call to action to experience unused vehicles in-person. General incentives may drudge, but specific messaging will also exist effective on certain demographics.

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Table of Content

Scope and Themes

What you require to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and provisions
Abbreviations
Terms

Executive Summary

Market because Black new and used vehicle buyers besides than $27 billion Figure 1: Expenditures ~ dint of. black households on purchase of new and used vehicles, at current prices, 2008-13 Certified pre-owned cars winsome option for Black car buyers Figure 2: Whether the conveyance in household is owned or leased, by race/Hispanic origin, November 2012-December 2013 Most Blacks look for to take less than one month to investigation next purchase Figure 3: Expected time conducive to researching and buying next vehicle, through gender, February 2014 Figure 4: Price expected to on the side of next vehicle from respondents who mind both total price and monthly payments to have existence important, by gender, February 2014 Blacks looking to switch brands in favor of financial reasons

Figure 5: Top reasons according to planning to switch vehicle brand, through gender, February 2014 Blacks seriously allowing for domestics brands
Figure 6: Any sparing for vehicle brand seriously considering purchasing, February 2014 Black car buyers rely up~ the body in-person experience
Figure 7: Any material resources when shopping for next carriage, February 2014 Young Blacks more trusting of car dealers
Figure 8: Attitudes apt consideration of car purchasing, by maturity, February 2014 What we think

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