Huge Digital

Make endeavor

HUGE Digital Strategy
Case Study
S T R AT E G I C P L A N N I N G A N D
I M P L E M E N TAT I O N
LDR660 SA
P R O F E S S O R D AV I D L U C A S
T E A M : C AT H E R I N E A LVA R E Z , S H E L L E Y
C O R P, S I E ATA D U H A R T, N A K I A S H I P P

Primary Focus:

Huge Corporation is a global digital means
headed by Aaron Shapiro that specializes in
aiding wide companies such as Pepsi Cola,
and Comcast in retaining its fortified place
within the marketplace that they pretty soon
compete in by using certain pretexts like
interactive marketing, and media planning.

Primary Focus:
For instance, according to an article posted up~ the body
AaronShapiro.com it list and speaks approximately
(quite eloquently) on how retailers should
conceive on how to serve its users.

Primary Focus:
Shapiro states, “When a purchase is on the
horizon, consumers subconsciously equalizing agency
four key factors — trust, convenience, worth and
fun (TCPF) — to decide to what to go. Some
people will greater degree of to something that’s
convenient; others command from a less-thanreputable source granting that it means getting a good deal. It in addition varies with the person’s current
mindset.” (
http://aaronshapiro.com/blog/retailers-changeable-serving-users/)

Primary Focus:
Let’s take a hearken to Aaron Shapiro from Huge to the degree that

he offers social media tips to shoppers: (03:03)

Responding to ~y Issue/Opportunity

According to research conducted by Leaf Van
Boven, and Thomas Gilovich affirms that a
purchaser having fun when it comes to purchasing
have power to take the place over trust, accommodation, and
pricing over a product ~ means of 34% of the consumer not
sentient happy while the other 57% who has sport feels
better about their purchases.

Responding to an Issue/Opportunity
According to research conducted ~ the agency of Leaf Van
Boven, and Thomas Gilovich affirms that a
purchaser having fun when it comes to purchasing
be able to take the place over trust, comfortable occasion, and
pricing over a product ~ means of 34% of the consumer not...

STRATEGIC PLANNING AND

IMPLEMENTATION

LDR660 SA

PROFESSOR DAVID LUCAS

TEAM: CATHERINE ALVAREZ, SHELLEY

CORP, SIEATA DUHART, NAKIA SHIPP

HUGE Digital Strategy

Case Study

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