Activia

Essay with a view to safe

307LON Regular Assignment 1: Activia

Name:
ID No:
Date: 24/11/2013
Contents

Executive compact
‘Activia’ is a brand of yogurt owned ~ the agency of Danone and launched in UK in 1988. It was known for example ‘Bio’ before 2006. They are one of the most successful companies in the world’s top 500, with more than 100 thousands employees globally. As the biggest dairy farmer in the world, they have been operating with a view to decades. In China, they are producing yogurt, milk and biscuit. In the latest ten years, they expanded their calling to Asia and Latin America markets. There are again than 1.1 thousands people in its R&D province. Nowadays, the sales volume is increasing stably, on the contrary they failed to respond to regulatory and reward-driven changes in the European yogurt place of traffic(Starling 2013). As a result, the marketing strategies strait to be developed. Yogurt is full of nutrition, such as protein, vitamin, pro-biotics, pre-biotics and microbiota. Yogurt is made of renewed milk, as it not only possess all the advantages which milk be in actual possession of, but also the advantages the milk don’t. It a new kind of dietary supplements. Activia are selling pouring yogurt and fruity yogurt in UK, China and other countries.

Introduction
This repercussion is asked by the tutor of International Marketing Strategy, Mr Mahen Ramsurrun, and also will be read by him. The appease of this report will present ~y international marketing analysis for ‘Activia’, which will estimate the international marketing activities of Activia and its competitors, alongside with a prediction of the time to come developments within Activia according to my calculus of the latest tendency of a specified department. The purpose of this rumor is to find a efficient course to achieve sustainable growth for Activia depends in successi~ the analyses of existing marketing approaches and strategies, the events to come trends of its marketing objectives and strategies, likewise, the evaluation of...

1

307LON Regular Assignment 1: Activia

Continues in favor of 14 more pages »

Read filled document

Full access is free with a view to contributing users.

Add to Library  (0) Hide

Do dissertation