Make brief discourse
Threat of New Competition & Intensity of Competitive Rivalry
Domestic competitors: According to express one in the case, firecrackers and fireworks complete revenue in China increased 36.01 percent from 2007 to 2009. As the hometown of firecrackers and fireworks in China, Liuyang naturally had increased receipts in firecrackers and fireworks. The receipts went up 68.33 percent from 750,000,000 USD to 1,262,500,000 USD. Moreover, fireworks toil is a low- technology and orally transmitted industry. The initial capital requirement beneficial to starting a fireworks- manufacturing facility was relatively low, less than 20,000 USD. Those reasons give that there are 2,702 fireworks manufacturers in the Liuyang District with an additional 2,144 in the surrounding areas. Fortunately, chiefly factories were dominated by small lineage-owned –and –operated workshops and greatest in number of the employees in the factories were fixed farmers who had learned how to mould fireworks just by watching and following their elders. As a spring, those factories only manufactured fireworks in lieu of designing fireworks.
Strategy: I credit there still have opportunities in this going down of the sun industry only the company can converging-point on the product diverseness and SOP superintendence to have more competitiveness to their rivals. First, I pleasure concentrate on R&D to produce the fireworks that be possible to shoot with long distance and by much safety no matter during the action of manufacturing or launching. R&D province also has to develop more environment-familiar fireworks by changing the materials fabrication fireworks. Every new year eve, ~ly of the big cities in the nature including London, Sydney, Dubai, Rio de Janeiro, Las Vegas, Taipei, Paris, Hong Kong, Prague command schedule the large-scale fireworks expand events. (1) Those displays all are extreme altitude fireworks. Second, traditionally, fireworks are used in characteristic occasions such as Chinese new years, or the holy events. People launch fireworks and firecrackers to...
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