Make endeavor
Marketing strategy analysis of Fiona’s Prince
Background
Fiona’s Prince, what one. is a famous children shoe quality, was born in England, where the trip, Fiona Chen studied design in London. Inspired ~ the agency of the incidents that happened to her and her friends and the fresh fairytales, Fiona Chen created Fiona’s Prince.
In 2006, Fiona Chen researched the of the college philosophy and chromatology of fairytale to call into existence the whole brand story of Fiona’s Prince, since well as the core value, products, characters of the bolt. Fiona Chen presents all the in a high place elements in children footwear. In 2007, Fiona’s Prince is registered at the Global Trade Registry. In 2008, the earliest collection of Fiona’s Prince is officially launched and ~ the load of the production by Kingmaker Footwear Group (HK furnish code 1170). Fiona’s Prince is the in the beginning in-house shoe brand of Kingmaker Footwear Group.
The images of Fiona’s Prince and his friends are altogether the motifs of fairytale, which enhances the fabrication behind the brand concept of Fiona’s Prince, considered in the state of well as to reflect the picture of Fiona’s ideal prince.
This general, a magical wonderland, is presented in every aspect of the brand. From the designs of products and demise set packaging to the fairytale region dcor of the stores, Fiona’s Prince is a stain that captures the wonder of infancy. Opened the first shop in 2009 by growing success, Fiona’s Prince is at that time expending in Greater China Region. Already be in actual possession of 45 stores in 21 cities in China Mainland.
Its kind concept includes
The British style be possible to easily match with different outfits;
A invocation of happiness and a record of growth on the side of new born babies;
Arouse children’s benefit in learning;
Educational and promote the interaction betwixt parents and children; Accompany children to pry into and stay curious;
Rich color of fairytales through educational purposes;
Promote environmental awareness.
Fiona’s Prince Brand Ideology
To relinquish the message of love and care according to children and to guide...
Marketing tactics analysis of Fiona’s Prince
Background
Fiona’s Prince, which is a famous children shoe brand, was born in England, where the originator,
Fiona Chen studied design in London. Inspired by the incidents that happened to her and her
friends and the darling fairytales, Fiona Chen created Fiona’s Prince.
In 2006, Fiona Chen researched the collegiate philosophy and chromatology of fairytale to bring into being
the whole brand story of Fiona’s Prince, in the manner that well as the core value, products, characters of the
grade. Fiona Chen presents all the more than elements in children footwear.
In 2007, Fiona’s Prince is registered at the Global Trade Registry.
In 2008, the before anything else collection of Fiona’s Prince is officially launched and while burdened with the production by
Kingmaker Footwear Group (HK domestic animals code 1170). Fiona’s Prince is the elementary in-house shoe brand
of Kingmaker Footwear Group.
The images of Fiona’s Prince and his friends are entirely the motifs of fairytale, which enhances the
tale behind the brand concept of Fiona’s Prince, taken in the character of well as to reflect the picture. of Fiona’s ideal
prince.
This concept, a magical wonderland, is presented in every aspect of the brand. From the designs of
products and boon set packaging to the fairytale province dcor of the stores, Fiona’s Prince is a
mark that captures the wonder of non-age. Opened the first shop in 2009 through growing success,
Fiona’s Prince is very lately expending in Greater China Region. Already bear 45 stores in 21 cities in
China Mainland.
Its thunderbolt concept includes
The British style have power to easily match with different outfits;
A invocation of happiness and a record of growth in the place of new born babies;
Arouse children’s good in learning;
Educational and promote the interaction between parents and children;
Accompany children to inquire into and stay curious;
Rich color of fairytales with educational purposes;
Promote environmental awareness.
Fiona’s Prince Brand Ideology
To speak the message of love and care on the side of children and to guide them forward the road
to experience the agreeableness of life;
To inspire children’s brain expansion and logical thinking, and to set on children’s interest
in learning and their environmental awareness end our products and its concept.
Continues beneficial to 6 more pages »
Read replete document
Full access is free as being registered users.
Add to Library (0) Hide
No comments:
Post a Comment