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Ch1 Marketing: The Art and Science of Satisfying Customers
1. Define marketing, eclaircize how it creates utility, and depict its role in the global marketplace.
Marketing is one organizational function and a set of processes as being: creating, communicating, and delivering value to customers.
Newer marketing mingle managing customer relationships in ways that do a good turn the organization and its shareholders.
Marketing's Utility: Time, Place, Ownership
Time: Availability of goods when customers want them
Ex) Making appointments, UPS Overnight
Place: Availability of furniture at convenient locations
Ex) Banks in grocery stores, on-site day care
Ownership: Availability to carry over title of goods to buyer
Ex) Retail sales (in reciprocity for currency, credit cards)
In the Global Marketplace it is responsible for:
Increasing international trade
Ex) Searching during the term of most efficient markets for their products
Growth of electronic calling
Ex) Reaching out to markets in electronically growing areas
Interdependence of the world's economies
Ex) Marketing to rap into new resources/opportunities from other nations
2. Contrast marketing activities during the four eras in the relation of marketing.
Production Era(1920s): Good products sells itself
Sales Era(Prior 1950s): Creative advertising and selling
Marketing Era(Since 1950s): Finding a strait and filling it; consumers rules
Relationship Era(1990s): Long-boundary relationships with customers and other partners as antidote to success

3. Explain the importance of avoiding marketing myopia.
Failure to allow the scope of the business be possible to keep it from future growth. This is work oriented businesses rather than customer oriented businesses.
Ex) Laundry services, electric utilities
4. Describe the characteristics of not-because of-profit marketing.
Not-for-profit organizations swindle not have a financial bottom cover on the inside, although this have changed in latter years in order to compete opposite to other not-for-profits.
They...

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