Consumer Behavior

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Introduction
Kellogg’s organization invented ~ the agency of William Kellogg in 1894 is single in kind of the largest producer of nimble-to-eat-cereal and leader producer of convenience foods which are to be turned to account across South and Central America, South East Asia, Africa, Europe and Canada. Kellogg’s has a ample target market where they have a large range of products. Kellogg has placed a sublime emphasis on health care and genuineness of its products where they acquire introduced into the market:

Kellogg’s Special K fire-~ a ‘good source of fibre’ is targeted at women who are health conscious about their body weight attracting a haphazard of consumers and therefore has been a good luck to the company. The Special K bolt has a variety of products;
Cereals
Original Cereal
Low Fat Granola.
Red Berries
Cinnamon Pecan
Protein cereal
Chocolatey Delight
Blueberry
Fruit and Yoghurt
Vanilla Almond
Honey and Oats

Learning

“Learning is the series of measures of Acquiring knowledge through experience what one. leads to an enduring change in behaviour.” (Huczynski & Buchanan, 2010, p.732).
Learning is defined for example acquiring of knowledge, skill or disposition through studying and experience which influences a fixed change in behaviour. The learning Theories looked at are the Cognitive, Affective and Behavioural Theories in what place it is shown how the marketing be associated with influences them.
Cognitive Learning Theory
The Cognitive Learning Theory starts to interpret human behaviour by understanding the intellectual process that underlies learning. This happens whenever information process in the short-name memory is stored in the slack-term memory.

Diagram 1.1 Cognitive lore theory cycle.
Product
Kellogg’s Special K cereal belongs to in order of breakfast. Kellogg’s first launched Special K Protein Plus a rice scale cereal that’s a high originator of...

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