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Advertising or advertizing[1][2][3] in calling is a form of marketing giving used to encourage, persuade, or work an audience (viewers, readers or listeners; at a past period a specific group) to take or perpetuate to take some action. Most commonly, the desired consequence is to drive consumer behavior through respect to a commercial offering, grant that political and ideological advertising is moreover common.
In Latin, ad vertere method "to turn toward".[4] The purpose of advertising may in addition be to reassure employees or shareholders that a assembly is viable or successful. Advertising messages are usually paid on the side of by sponsors and viewed via mutable old media; including mass media such as newspaper, magazines, television advertisement, radio notification,outdoor advertising or direct mail; or recently made known media such as blogs, websites or body messages.
Commercial advertisers often seek to make increased consumption of their products orservices through "branding", which involves associating a crops name or image with certain qualities in the minds of consumers. Non-arising from traffic advertisers who spend money to inform items other than a consumer product or service include political parties, self-~ groups, religious organizations and governmental agencies. Nonprofit organizations may rely without ceasing free modes of persuasion, such for the re~on that a public service announcement (PSA).
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In 2010, expenditure on advertising was estimated at $143 billion in the United States and $467 billion worldwide[8]
ORIGIN OF ADVERTISEMENT
[FACT : In Latin, ad vertere revenue "to turn toward".]
Modern advertising was created by the innovative techniques introduced with tobacco advertising in the 1920s, greatest part significantly with the campaigns of Edward Bernays
19th century
Thomas J. Barratt from London has been called "the creator of modern advertising".[11][12][13]Working since the Pears Soap company, Barratt created an effective advertising campaign for the body products, which involved the...
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