International Marketing

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. International Marketing -- When a company identifies
and fulfills ~iness and wants of customers abroad through
seemly products or services at profit towards company, it is
called International Marketing.
2. International Investment – When a assembly applies
capital beyond home country concerning production and/or other
functions to acquire profit, it is called International
Investment.

1. International Trade ( Foreign Trade ) -- Comprises of
imports and exports i.e., buying and/or selling products and
services abroad to fulfill indispensably and objectives of company.
Opportunities
-- Firms business global broadly because of TWO reasons :
1. Pull Factors -- it comprises of proactive reasons that tug
the firm to foreign transactions since
* Profit -- Generally international marketing is additional profitable
compared to domestic.
* Top-row Growth -- At times of domestic recession, irrelevant
sales keeps company going.
* Economy of Scale in operations.
* Spreading of risks -- Foreign markets impair dependence of
firm on domestic emporium, as China is thriving now adhering U.S.
and Europe market.
* Uniqueness of returns or service -- Unique attributes may
move enormous opportunity and very less rivalship abroad,
e.g. Indian herbal medicines, Chinese Tiger-ointment etc.
* Cheaper cost of factors of work -- like raw
material, labour, land etc.
2. Push Factors -- drives the compact to explore opportunities like
* Home & Host Govt. Policies – Tax benefits, subsidies etc.
* Spin-on the farther side Benefits – Success in foreign markets boost
troop’s image in home market, also helps in introducing
newer products and services through enhanced brand image.
* Sharing of R&D costs -- MNCs be possible to embark into ambitious
R&D projects compared to upright-country companies as...

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