Globalisation

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Globalisation
• US competitor-couldn’t fulfil Australian wet suit demand.
• Increasing between nations interest in Ripcurl as a brand.
• Word series surfing came to Australia.
• Late 70’s Australian form of sovereignty provided export incentives for Australian duty’s to sell overseas because of overseas guard.
• In USA Rip Curl faced overbearing freight costs and US tarrifs up~ the body imports.
• Exchanges rates vary continuously.
• The $A appreciated hinder floating in 1983.
• It became overmuch costly to import Aust. Product into France in 1984.
• French licensee established up own manufacturing operations.
• Economic troubles in Brazil caused Rip Curl to power half the capital of Brazilian licensee.
• Rip Curl hedges its money; aggregate of coin risks.
• Introduction of Euro gives advantages of traffic with single currency.
• Counterfeiting is impracticable to completely stamp out.
• Surfers parcel out similar surfing culture no matter in which place they live.
• Promotion of Rip Curl products uniform throughout the world
• Distribution channels alter from country to country
• The denunciation of political unrest is real to global craft
• Its easy underestimate costs of operating overseas

Ripcurl
• Ripcurl decides to give variety to in to wet suits.
• Ripcurl needed to dilate their business moving into an worn out bakery.
• Increased awareness of Ripcurl overseas.
• Ripcurl beyond all question to start in the USA in the tardily 1970’s as domestic demand dried up.
• Rip Curl created a mill in USA
• Exports of Rip Curl products grew thrgoughout 1970s.
• By 1981 sales in USA justified setting up manufacturing in USA.
• By 1990 licenses made Rip Curl products in distinct countries.
• By 2000 Ripcurl group firmly established internationally in Australia, Europe and USA
• Choice of overseas manufacturing factors.
Wage Cost
Timely Delivery
Ability to business regional sales
Moral and ethical concerns
• Rip Curl lobbies governments to make tight legislation.
• Rip Curl uses patents to countenance some product...

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