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CONTENTS………………………………………………………….. PAGE 1 INTRODUCTION ……………………………………………………… 3 3 COMMUNICATION AND MEDIA SEMIOTICS……………………… 6 3 TEXTUAL ANALYSIS………………………………………………….. 9 4 NARRATIVE ANALYSIS………………………………………………. 9 5 MEDIA AND VISUAL LITERACY …………………………………….10 6 MEDIA, LANGUAGE AND DISCOURSE ……………………………11 SOURCES CONSULTED………………………………………………..13 1 INTRODUCTION
2 COMMUNICATION AND MEDIA SEMIOTICS
2.1 Introduction
Media semiotics in its ~ numerous basic form originates from Greek philosophers at what place the idea of a ‘sign’ meant that it is a person of consequence that represents something to in more way. More recently semiotics finds their occasion from structuralism. Structuralism can be declared that it is the study or tracing of details and their different components disregarding of how large or small. In media structuralism describes and explains to what degree text and each component of that body functions within the context and in relationship with the rest of the components of the true copy. The signifier and signified are pair of the three components of the kind of is known as a sign, this is according to de Saussure. The signifier is a concrete sign that can be observed or touched similar as a peace sign, a essence sign, a television image. The signifier is not the actual object represented but it stands in the dispose of the object or idea the sign refers to. The signified is the purport the recipient understands when they conceive the signifier. A sign of a spirit will for example be understood at the same time that love.
2.2 Discussion of abstract principles
The signifier is a sign during the time that the signified is the meaning understood with regard to the sign. There are different kinds of signs that is to say arbitrary, iconic, symbolic and indexical signs. •Arbitrary sign – this has to achieve with signs that actual resemblance of the sign and the thing connected to it. It is chiefly to do with linguistic signs similar as my name is a expression. that is it is a linguistic sign to me bound it...
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