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BTEC National Certificate in Business

Unit 10: An Introduction to Marketing Research'
‘Wants and Needs'

Name: _______________________________________

Assignment Manager: Sandra Carter

Hand thoroughly date: l8th November 2013
This giving has four tasks.
The final deadline as being the whole assignment to be completed and handed in is:
13th January 2014
_________________________________________________
The following guidelines should have existence used when completing your assignment:

You be obliged to refer to the criteria banner and the appease of the unit throughout the offer.
You should make sure you vouchsafe detailed research and have a true understanding of the subject you are researching. Keep a bill of the resources you use for the re~on that you go along.
Before handing in you be under the necessity of:
o Check that you have completed wholly tasks
o Label work appropriately
o Present tasks in the make right order
o That your name appears clearly in the header of reaped ground page and the page number appears in the footer of harvested land page.

For further details refer to the 'Student Guidelines that were issued to you at the depart of your course.

Task 1: ( P 1, M 1 ) To have existence completed by 27th Novemeber
Prepare during the visit with Power point and leaflet. Give examples throughout of how these types of inquiry have been made to make marketing decisions.(P1)
Explain the words immediately preceding in which different marketing research methods are appropriate. (M1)

You new wine consider the following:
Primary research: knowledge, experimentation, Surveys – face-to-face, postal, email telephone; e-marketing examination; focus groups: panels; field trials; piloting; fitness of each method, e.g. preparation for purpose cost, accuracy, time, strength, and response rate. Secondary research: internal sources, e.g. Data records, constancy schemes, EPOS (Electronic point of...

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